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广告的利与弊 Advantages and Disadvantages of advertising

作者: admin来源: 网络文章 时间: 2013-05-13

Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. This has been increasingly becoming popular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows.

We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the product needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China. At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.

However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their individuality because many of them buy the same goods advertised constantly in media during a certain period of time, which makes them appear alike.

After the above analysis of the pros and cons, I tend to be in favor of the positive effects. Undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. I believe that the negative effects can be minimized through sustainable economic growth and education.

如今,无论在城市或者在乡村的哪个地方,要找到介绍产品的一两个标记很容易。这在我们的日常生活中已日益普遍。到底广告的影响是好是坏可以剖析如下。

我们将开始讨论广告的优点。首先,广告信息提供给用户快速了解产品的需要。以我为例,我是一个新的广州居民,一个位于中国南部的城市。最初搬到这个城市时,我不知道去哪里为我的新公寓购买所有的必需品。感谢电视和报纸广告,令人惊讶的是几乎所有的东西从家具到家用电器一周内解决了。其次,消费者可以通过由不同供应商的广告比较和对比价格和商品规格得出一个最好的价格。

然而,广告也包含有一些缺陷,我想列出其中的两个。最初,广告的日益普及与增强的布局设计显示在市场上越来越频繁,成本会转嫁给顾客。此外,这一代人可能会因为他们在一定时间内的许多人购买媒体上广告的同一商品而失去了自己的个性,这使得他们看起来一样。

通过对优点和缺点上述分析后,我趋向于正面的影响。毫无疑问,普通人生活在社会里,没有什么比通过广告购买商品可以享受的便利而有竞争力的价格这更重要的。我相信的负面影响可以通过持续的经济增长和教育降到最低。

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